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Business Presentation: Tips and Guides

Apr 17, 2023

Do you want to make a stunning business presentation design?

Convince potential investors or partners by learning to build an effective business presentation. 

In this article, we will discuss the following:

  • What is a business presentation?

  • Three types of business presentations

  • What is the structure of a business presentation?

  • Tips and Guides in Crafting Business Presentations

  • Frequently asked questions about how to create business presentations.

What is a business presentation?

Ace your own business presentation

A business presentation is a form of public speaking that provides essential corporate information. You can use data visualizations to show investors and clients a business model.

Three types of business presentations

It's crucial to remember the desired results when developing a business presentation. Generally, these are the most common types of business presentations:

Informative business presentation

You can deliver valuable information to your potential investor, client, or partner using presentation slides. Most informative business presentations are used to share results with clients.

Examples of informal business presentations:

  • Quarterly business reviews, 

  • Business plans, and 

  • Team briefing presentations.

Persuasive business presentation

You can convince people to take a specific action with persuasive business presentations. So, your slides must be clear, polished, and captivating to captivate your clients.

Examples of persuasive business presentations:

Instructive business presentation

Instructive business presentations are a type of supporting material. Use it to show people a new process and visualize the goals and vision of your company. It also gives your audience a fantastic resource for your company.

Instructive business presentation examples:

  • Company policy presentations, 

  • Employee training presentations, and

  • Employee onboarding presentations.

What is the structure of a business presentation?

Structure of a successful business presentation

The context for your business deck will depend on the purpose and type of your slide. In general, every business presentation must contain the following:

  • Introductory slide

  • Agenda or purpose slide

  • Primary information or content slide

  • Key takeaways slides

  • Call-to-action or next-step slides

Tips and guides in crafting business presentations

Tips in making a killer presentation in business

Here are some factors to remember when you want to create a killer business presentation design:

Start your presentation right.

The first slide deck of your awesome business presentation is the most crucial. Starting your presentation right can attract your audience's attention to the rest of the slides. 

Read and visit our article about "How to start a presentation" for more opening ideas.

Create a compelling presentation design.

Whether presenting a marketing plan or a business performance report, you must ensure the slides are memorable. With presentation templates, you can create an eye-catching data visualization. 

 You can use our business presentation templates to create professional and stunning slides. 

Here are the tips for making the best business presentations designs for your clients:

  1. Use icons instead of bullet points

  2. Be consistent

  3. Stick to the 10-20-30 rule

  4. Use images that are visually appealing to your clients

  5. Make your marketing presentation interactive

  6. Use business-friendly humor

But, most business presentations must follow the on-brand image in making slides. So, to make a bigger impact, you need to stick to your branding fonts, colors, and themes.

Check out our "Tips and Techniques: Presentation Designs" blog post for more ideas. 

End your presentation effectively.

Crafting a remarkable ending is the best way to make a lasting impression. So, follow an efficient outline for your marketing presentations: main message, key points, and exciting CTA.

Read our "How to End a Presentation" article for more ideas on closing your presentation. 

Final Thoughts on Business Presentations

Use the guide above to design a successful business presentation for your clients. By following our tips, you can keep your audience's attention on all of your slides.

Visit the Simple Slides blog and read our Google Slides and PowerPoint updates. Don't forget to subscribe to our YouTube channel for more presentation tutorials!

Frequently Asked Questions about How to Create Good Business Presentation Design:

What are the five types of business presentations?

The five types of business presentations are:

  • Investor pitch
  • Elevator pitch
  • Sales pitch
  • Product pitch
  • Informative presentation

What are the four main types of presentation?

The four types of presentation are:

  1. Informative
  2. Instructional
  3. Arousing
  4. Persuasive.

What are the basic elements of a presentation?

The basic elements of presentation slides are the introduction, main body, and conclusion.

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