Abstract Infographics

Marketing with Abstract Infographics | A Beginners Guide

Our visual work deserves to get noticed - Use abstract infographics to engage your audience and boost your social media presence.

To be able to know what an abstract infographic is, we have to first understand what the term abstract means. In the wonderful world of art, abstract paintings and drawings are a playground of visual delights. When designing, the artist has the freedom to create a world of color and contemplation. Abstract artists use form, color, line, pattern, texture, composition, and process to present ideas and evoke emotions, in a poetic, nonlinear fashion.

Now, we all already know what Infographics are, and we also know that they are absolutely everywhere nowadays. Some tell great stories that hit the emotions, some provide us with valuable information, and some are spectacular at making us question how on earth somebody could design something so cool.

Put two and two together and you’re presented with - a beautifully created abstract infographic, that tells a story.

When you dig a bit deeper into infographics, you’ll find that there are 3 main parts: the content, the visual, and the knowledge. Today, we’re going to be discussing the visual aspect.

The design of any great infographic consists of colors and of course... graphics. But there are also two types of graphics; theme and reference. Theme graphics are included in all infographics and represent the underlying visual representation of the data. Reference graphics are generally icons that can be used to point to certain data (bear in mind that they are not always included). Now, undoubtedly, making an eye capturing infographic is no easy task. However, abstract infographics are an amazing way to stand out from the crowd

Abstract Infographics are one of the best tools that your business can use for a number of reasons. The main one being is that they’re a great way to present information to professors,  students, clients, or colleagues. 

As shocking as it is that most people don’t know this, but they also play a huge role in the social media world. Abstract infographics can be used as a vital asset to start any viral marketing campaign. Unlike other advertisements, the branded materials aren’t overly promotional and when done right, they are usually highly shareable. 

Sure, a whitepaper may create authority for a brand, and their blogs may boost SEO value, but abstract infographics are fun! In addition to this, they give you something visually beautiful and interesting to share with your loyal followers. Not only will this engage your current audience, but due to attraction and them being so easy to read, it will also make them more likely to share your posts far and wide. This alone can significantly boost your reach and social media presence.