Startup Pitch Deck Templates

Startup Pitch Deck Templates


Raising money for a startup is hard. It takes dozens of iterations on a pitch deck to strike the chord that will help you land your first angel investor or venture capitalist. SimpleSlides has a catalog of Startup Pitch Deck Templates to help you create clear and concise pitch decks. 


With as fast as your startup is moving, you need the right tools to move as fast as you do. With our massive catalog of icons, templates and slides, you’ll be able to iterate on your pitch decks faster than ever before.


How can a SimpleSlides pitch deck help you raise money for your startup company?


Consider the basics of a startup pitch deck (modeled after AirBnB’s pitch deck - one of the more prominent public decks that is routinely used as an example for other companies): you start with the problem, detailing why your company exists in the first place and the problem you’re solving. It’s usually recommended to focus on the narrative rather than the intricacies. Tell a story that will help your audience further grasp the issue you’re solving. No icons or fancy slides needed. This is your moment to show you know, care and feel the problem deeply. 


Next slide is usually a solution--how your company saves the day. This is where SimpleSlides helps. While showing a graphic of the interface is helpful (if there is one), you can also use icons that help illustrate the improved technology, logistical excellence or unparalleled leverage you have in the industry. 


Following the solution slide is something related to the market - AirBnB uses two slides for this they call Market Validation and Market Size, although you can just as easily make it one slide. Investors want to know just how valuable is this problem you’re solving and how much money is in it. There are a whole bunch of icons in our catalog that will make these crucial numbers come to life, including a variety of money signs that pop on screen. 


The next slide shows what you’ve built that will attract all those people and all those dollar bills. Your product slide can be improved with ‘Search,’ ‘File,’ or ‘House’ icons, given how often the products we use help us find or store information. I threw in ‘House’ because of a rental startup I had. That icon was used liberally throughout the many iterations of my pitch deck. 


Following the product slide is the business model slide, a seamless transition usually. You can use this slide to talk about how you plan to make money in the short and long-term. It can help to have different colored shapes and backgrounds that help those big numbers stand-out--such as the commission you receive from each sale or the amount generated per lead. You want to be realistic, but also not too conservative. If you operate more like a startup than a small business you want to pitch the best possible scenario for your business. Like you, an investor wants to dream of what the business could be someday, so don’t get bottled down by what the business is today. Every company started at the bottom, as the wise philosopher Aubrey Graham said in a popular song. 


After you’ve described how you plan to make money, investors want to know where you are today. Do you have something that even a small number of people are excited about? Are there any partnerships that can take this thing to the moon? There’s plenty of ways to help investors visualize your traction like ‘Handshake’ icons or ‘Customers/Users’ icons.  


It’s all about bringing your vision to life. Our minds are naturally geared towards symbols. There is a reason why the oldest forms of communication, like hieroglyphics, look more like symbols than they do letters. Our brains process symbols just as well if not better than words. 


You want attention on you--investors shouldn’t be reading paragraphs on the screen. Replacing icons with words will make your presentation less messy and allow your charisma to soak up the majority of their attention. 


One of the best ways to display your knowledge on an industry is through the Competition slide. Using matrices and contrasting colors can help your company stand out from the competition from a visual standpoint. While you want to clearly communicate the differentiation between your company and the others, you also want to be careful in bad-mouthing them or not giving them the credit they deserve. Competition shows there is reason to be in the market you’re in, even if they’re not doing exactly what you’re doing. 


AirBnB follows their matrix with a Competitive Advantage Slide. Using icons in a slide like this can be powerful and help investors plainly see differentiation through icons. 


Following that is usually your team slide. You don’t want to fidget with making backgrounds or shapes, just posting pictures and using text boxes to summarize your experience in that industry or in another field. 


SimpleSlides is an entrepreneur’s best friend, helping you raise money for your startup and iterate insanely fast without the help (and cost) of a designer. A pitch deck designer can cost anywhere from $500 to as much as $25,000 (seriously), but with SimpleSlides you’re in control of your destiny and your presentation.