PowerPoint Animations: Why You Need Them in Your Slides
Today’s information delivery is all about one thing: engagement.
It’s not just the marketing world that focuses on creating engaging content to draw in users and convert sales. Teachers need to be engaging in a world where digital distractions are everywhere. Business owners need to focus on being creative and engaging when giving a sales pitch. Management needs to engage employees during safety presentations or protocol instructions. Engagement is required everywhere, and especially with your presentations.
Getting Attention and Maintaining Engagement
Getting someone’s attention when you’re giving a presentation is challenging enough, and keeping that attention is even harder. Getting people to pay attention is no longer a challenge and a struggle exclusive to the educational world. Regardless of the sector or audience, we are so bombarded with information, misinformation, entertainment, and news that we’ve started automatically trying to filter out what we think we don’t need.
To this point, shockingly, the average attention span has decreased from 12 seconds in 2000 to a 8 mere seconds in 2020. Our phones are constantly distracting us, social media frequently draws our attention. We’re overworked and overloaded and multitasking on a regular basis. It only makes sense that our brains have started to ignore what seems unnoticeable and perhaps irrelevant.
And yet, this presents the new challenge: how do we get others’ attention, and how do we keep it? How can we improve engagement?
The Power of Movement
This is where we are standing to understand the importance of incorporating animations into your PowerPoint slides. In today’s world, is an absolutely necessary technique. Animations in PowerPoint slides can be a variety of things, from transitions between slides to the way the text jumps onto the page, to the incorporation of small gifs or clips. Essentially, it is an approach that requires minimal effort but produces a profound effect.
Something as small as adding animations into your slides can significantly improve the overall engagement level of your audience. This can be broken down into a few reasons:
- Movement: For us, movement is engaging! Our eyes naturally detect and are immediately drawn to movement. Think about when you’re sitting in your living room and a bird zips by your window. Most of the time, you’ll turn your head. It’s a natural response. Incorporating movement into your slides increases your ability to redirect the focus of your audience back onto your slides.
- Element of Surprise: This seems kind of silly but is actually a truth. When the text or images on your slide use a variety of animations, there’s a small element of surprise that is created. You set a precedent for anticipation as a viewer’s natural curiosity is subconsciously piqued with the curiosity of what animations and movements will be included later.
- Interesting and Engaging: New animations are basically new material. They keep your presentation from being stagnant and boring, and variety helps to make the visual components more interesting for your audience. When the visual is more engaging, they are far more likely to listen while they look.
Engaging an audience is already tough enough as it is. Make your job just a little bit easier by bringing in animations for your PowerPoints to attract as well as maintain the attention of your audience.